Important investment market development: New marketing landscape emerging in Southeast Asia as agencies step up collaboration. Analysis for investors across forex, equities, and alternative assets.
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- Home Business Local New marketing landscape emerging in Southeast Asia as agencies step up collaboration Teng says clients today need regional thinking with local execution
- Deepalakshmi Manickam Monday, 23 Mar 2026, 7:03 am Facebook Twitter Linkedin WhatsApp Telegram Email PETALING JAYA: Southeast Asia’s marketing landscape is undergoing a quiet transformation with indep
- The result is a shift from isolated campaigns towards integrated ecosystems that promise scale without sacrificing cultural nuance
- Skribble CEO and founder of the Strategic Asia Marketing Alliance (Sama) Teng Chan Leong said this collaboration addresses a critical gap
- “Clients today need regional thinking with local execution, but the ecosystem has traditionally been fragmented,” he told SunBiz
- Sama now connects more than 50 independent agencies across Indonesia, Malaysia, Singapore, Thailand, Vietnam and the Philippines, allowing brands to navigate complex markets with speed and confidence
- Source: New marketing landscape emerging in Southeast Asia as agencies step up collabora
Investment Implications
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Published by Tophedgefunds on March 23, 2026. Source: New marketing landscape emerging in Southeast Asia as agenci
