Important investment market development: In Conversation: Are we forgetting what makes marketing work?. Analysis for investors across forex, equities, and alternative assets.
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- share on twitter / facebook / linkedin / more sharing option email telegram whatsapp wechat pinterest line snapchat reddit After a career spanning agencies, tech platforms, and global brands, Lex Brad
- From his early days at WPP and Leo Burnett, to stints at Facebook and McDonald’s, and now as chief marketing and digital officer for SAPMENA at L’Oréal Groupe, he sits down with Marketing Connected’s
- Now based in Singapore, Bradshaw-Zanger oversees the vast South Asia Pacific, Middle East, and North Africa region spanning 13 time zones
- It is also, in his view, where “the future is happening”, particularly across content, commerce and media
- Don’t miss: Agency agenda: VaynerMedia’s Marcus Krzastek on AI, media, and creative convergence Yet despite the rapid pace of change, he is clear on one thing: the distinction between digital and trad
- “When you say digital, it implies that there’s a non-digital as well, which there isn’t anymore,” he said
- Source: In Conversation: Are we forgetting what makes marketing work?
Investment Implications
Macro developments like this have ripple effects across asset classes. Diversified investors should review their exposure to correlated assets.
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Published by Tophedgefunds on April 30, 2026. Source: In Conversation: Are we forgetting what makes marketing work
